Themes
A great theme already handles layout, speed, accessibility and checkout. Starting there means your budget goes into what makes the store yours.
01 Why theme-first
Layout, speed, accessibility and checkout are already handled before I write a line.
Hours go into custom sections, product pages and the details shoppers notice.
Everything stays editable in Shopify’s theme editor, so you’re never waiting on me to change a banner.
02 Horizon vs Stretch
Same studio, same process
by Shopify
Shopify’s flagship theme, built on its newest block architecture. Clean, fast and endlessly flexible, it’s the right default for most brands.
by Maestrooo
A premium, editorial theme with a distinctive look. Big imagery and confident type make it a natural fit for design-led brands.
03 Concept stores
Two fictional brands, built the way I’d build yours. Live demo links are on the way.
Built on Horizon
Subscription coffee with a custom bundle builder.
Built on Stretch
Editorial apparel with lookbook sections.
04 Already on Horizon or Stretch?
A Store Refresh or a single Custom Section is often all it takes. I’ll review your store and show you the highest-impact changes first.
Book a discovery call$250
20-minute video
A recorded 20-minute video review of your store’s design, speed and conversion, with a written fix list. Credited toward any project.
From $2,000
1 to 3 weeks
Upgrade the store you already have, on its current theme or moved onto Horizon or Stretch.
$500 to $900
One section
One new section built for your theme, ready to use in the theme editor.