Shopify stores built on the best themes, customized until they feel custom.
- Launch
- 2 to 6 weeks
- Price
- Fixed, from $3,500
- Themes
- Horizon, Stretch
- Team
- 1 person, start to finish
lateshift is a one-person Shopify studio. I build on Horizon and Stretch, spend your budget where shoppers notice, and launch in weeks for a fixed price.
01 Approach
Theme-first, not template-first.
A great theme already handles layout, speed, accessibility and checkout. So the budget goes on what makes your store yours, and everything stays editable in Shopify.
Faster, for less
Weeks instead of months, because the foundations are done.
Yours to edit
Change Tuesday's banner without calling a developer.
Custom where it pays
Brand, product pages, merchandising and conversion.
02 Themes
Horizon
by Shopify
Shopify's flagship, on its newest block architecture. Clean, fast and endlessly flexible: the right default for most brands.
Best for: Most catalogs · editing freely · newest features
Stretch
by Maestrooo
A premium, editorial theme. Big imagery and confident type for design-led brands.
Best for: Fashion · lifestyle and home · image-led brands
03 Packages
Fixed scope. Fixed price. No surprises.
All prices USD, starting from
Theme Launch
2–3 weeks
$3,500
A polished store on Horizon or Stretch, styled to your brand.
- + Theme setup and styling
- + Up to 6 templates
- + Apps configured
- + Launch QA
Theme Plus
4–6 weeks
$7,500
Everything in Launch, plus the custom work that makes it bespoke.
- + Up to 4 custom sections
- + Custom product page
- + Mega menu
- + Speed and a11y pass
Migration
4–8 weeks
$9,000
Move from Squarespace, Wix, WooCommerce or BigCommerce intact.
- + Products, customers, orders
- + SEO redirects
- + Launch or Plus build
- + Side-by-side checks
Store Refresh
1–3 weeks
$2,000
Upgrade the store you have, on its theme or moved to ours.
- + Design and speed audit
- + Prioritized fixes, built
- + Theme update or switch
- + Before and after report
Care Plan
$750–2,500/mo
Monthly hours for updates, new sections and priority support.
Store Audit
$250
Recorded 20-minute review and fix list, credited to any project.
Custom Section
$500–900
One new section, built for your theme.
04 Work
Concept stores, built like client work.
05 Process
From first call to launch. You always know what's next.
- 01Free, 30 min
Discovery call
Goals, current store, budget and timeline. If we're not the fit, I'll point you to someone who is.
- 022 business days
Proposal and deposit
A fixed-scope proposal with a clear price. A 50% deposit books your start date.
- 03Week 1
Design directions
Theme choice, sitemap, moodboard and key page designs. One round of revisions.
- 04Weeks 1–4
Design system and build
Theme setup, custom sections, content and apps. A preview link and a weekly update.
- 05Before go-live
QA and launch
Every device, page speed, accessibility and checkout. Then we go live together.
- 06+14 days support
After launch
I fix anything for two weeks, you get a training video, and a Care Plan if you want one.
06 Questions
Asked often.
Why build on a theme instead of going fully custom?
A great theme already handles layout, speed, accessibility and checkout. Your budget goes on what makes your store yours.
Can you work on other themes?
Often, yes. I specialize in Horizon and Stretch, but work with most Online Store 2.0 themes.
How do payments work?
50% to book your start date, 50% before launch. Care Plans are billed monthly.
What do I need to provide?
Logo, brand colors and fonts if you have them, product info and photos, and someone to give feedback each week.